BDR/MARKETING EXECUTIVE

We’re looking for a talented candidate to help strengthen the Linkfluence Sales & Marketing team in New York.
As BDR/Marketing Executive, you will be working with an aim to drive the company’s rapid growth through acquiring new leads for the sales process.

Your responsibilities will include:

• Working with sales and marketing teams to define a multi-channel marketing plan based on our US personalization and ABM strategy, and ensuring that all marketing activities are aligned with this strategy.
• Managing execution of our multi-channel plan based on the above strategy, including tracking and reporting on the performance of this plan through an acquisition funnel (from engagement to meetings to attribution of closed deals).
• Researching target verticals, named accounts, decision makers, renewal dates, and other important information needed for refining both marketing and sales activities.
• Setting meetings for the sales team, based on leads generated from marketing activities, including directly contacting potential prospects by phone, email and social media. Weekly meeting targets to be defined with the VP Sales and Marketing.
• Management of email marketing, including contact acquisition (from other activities as well as vendors), email campaign execution, email copywriting, A/B testing, performance tracking, across multiple target vertical and named accounts.
• Managing conference sponsorships, including researching events to define annual plan, negotiating contracts, project managing marketing communications before, during, and after the event, based on performance targets (SQLs).
• Project management of own owned events (lunches and dinners), including venue timeline, budgeting, venue research, physical invitation production and sending, communication with invitees, tracking attendance and reception, follow-up, and management of contracted 3rd parties including vendors and event planners.
• Management of paid advertising and paid content distribution, including search, social, display, and media outlet partnerships, and ensuring alignment of targeted accounts with other channels.
• Supporting HQ with content production relevant to the US market, including blog articles, research reports, webinars, videos, and social formats.
  

Alongside the other new members joining Linkfluence, you will participate in a full training program. You will be mentored by a senior team (VP Sales & Marketing, Chief Evangelist Officer) to assure constant progression in your role. We offer an exciting career path with rapid progression towards a full sales role.